Nocs Provisions x Audubon Society Collab
Modern design. Meaningful impact.
Modern optics meet a century of conservation to help more people look closer and care deeper.
The partnership is built around a shared belief in conservation through birding, the idea that creating meaningful, accessible connections with nature fosters deeper awareness, stewardship, and protection of the landscapes we all depend on. By pairing Nocs’ modern, creative approach to outdoor optics with the National Audubon Society’s trusted legacy in conservation, the collaboration aims to bring more people outside, looking up, experiencing nature, and getting involved in efforts to protect the natural world.
Support Audubon and help protect birds and the places we all need
Shared Ground:
Summer migration
Nocs x Audubon is a limited-edition collaboration bringing modern optics and conservation heritage together to inspire a new generation of birders. Designed with bird-inspired colorways and built to support real habitat protection, this collection turns everyday looking into meaningful impact — helping more people get outside, pay attention, and protect what they love.
SHOP THE COLLECTION
Great Cormorant, FIELD issue 42
A coastal bird that habitats on cliffs and islands near the East Coast. They are often identified by patches of white, yellow bill, and their emerald green eyes. The housing features hand-painted speckles that mimic the bird’s speckled eggs or feathering.
Crested Caracara, FIELD ISSUE 42
This bird is technically a large tropical falcon that looks like a hawk, commonly known as the Crested Caracara or 'Mexican Eagle' and steeped in Central and South American folklore. The hand-painted speckled housing mirrors the bird's distinctive eggs and feathering.
Ruddy Duck, FIELD ISSUE 32
Breeding males are seen as cartoonishly bold, and have niche habits like their courtship performance of creating bubbles in the water with their bright blue bills. The housing showcases a gentle color fade that flows from soft blue into a vibrant blue.
Summer Tanager, PRO issue
In comparison to the completely red males,the females are a golden mustard color and juvenile males will be a mix of both colors until they fully mature. The housing features a bold fade that transitions from a bright, energetic red into a deeper, richer crimson.
California Scrub Jay, LITE VIEW
This deep azure blue jay, found along the PNW coastline, has the mischievous streak typical of jays — often caught stealing acorns from woodpeckers and other birds. The hand-painted speckled housing mirrors the bird's distinctive eggs and feathering.
SHARED GROUND: THE SINGLE IDEA
Shared Ground is what you have in common with the bird. The marsh. The scrub. The oak canopy. The strip of beach. The same patch of dirt the bird is raising its young on, the same place you're walking through in July. Look Closer is what brings the ground into focus. Care More is what happens when you realize you're standing in it.
The partnership exists for the ground, and for the people standing on it.
Summer is when shared ground is least theoretical. Birds aren't moving through — they're home. Nesting, defending territory, raising young, feeding fledglings, working the same square mile every day for months.
This is when noticing matters in a different way than at any other moment of the year. You're not catching a bird passing through. You're standing on the ground it lives on. The partnership exists to make that legible, and to make sure the ground is still here next summer.
